Friday, May 27, 2011

Zoya Touch Collection Swatches: Online nail polish experts talk nude nail polish

Naked Nails are Haute

Go ahead, go bare, being a nail polish nudist is so right now - Zoya is the New Color of Fashion

It seems everyone has been looking for full coverage nude nail polish lately and Zoya has delivered again. In fact, this collection was released a month early to meet the huge increased demand for quality nude or beige full coverage nail polish. With three metallic kissed nudes with yellow (Zoya Minka), red (Zoya Shay), and blue (Zoya Pandora) based undertones there is a coordinating nude for every skin tone!

Follow the links below to incredible nail polish swatches from beauty bloggers featuring the new Zoya Touch Collection

"The intention of this collection is to provide the perfect opaque nude for each skin tone. These are like foundation shades; you pick the one that compliments the undertones in your skin. What's nice about these is you aren't necessarily trying to match your exact skin color (like the 'mannequin hands' manicure), just finding which nude meshes well with your skin, so the right shade can work on anyone from dark to fair skin colors."
Scrangie - Nail Polish Swatches - Zoya Touch Collection
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 "All three were surprisingly pigmented – Zoya really meant it when they said these were full coverage, because these were nearly opaque in one coat, but I used two for the swatches." 
Temptalia - Nail Polish Swatches - Zoya Touch Collection
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"All the colors include a little bit of shimmer to them so they aren’t straight creams, which I actually prefer with these."
Vampy Varnish - Nail Polish Swatches - Zoya Touch Collection
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Wednesday, May 25, 2011

NailPro Magazine! Zoya Nail Polish - Hottest Shades for Summer!

Zoya Nail Polish Featured in NailPro Magazine!

NailPro Magazine has listed Zoya Apple and Zoya Lolly as some of the hottest nail polish colors for summer! Check out gorgeous photos of Zoya Apple and Zoya Lolly in the June issue of Nail Pro Magazine!
Zoya Apple is the green glitter nail polish that you have always wanted. Bright and packed with sparkle Zoya Apple is a little piece of happiness.

Zoya Lolly is a pink matte nail polish that is as sweet as candy! This matte polish is the perfect peppy pink polish for summer! Thanks to NailPro for the amazing photos! Check NailPro out online.

Art of Beauty employee extends a helping hand to tornado victims in Joplin, MO

Art of Beauty (makers of Zoya and Qtica) proudly supports the efforts of one of our employees who has taken it upon herself to personally help the people of Joplin, Mo in the wake of the recent tornado disaster. Melissa M. and her salon staff in Iowa, will be collecting clothes, shoes and toiletries to donate to the victims of this horrible event.

To assist Melissa M. in her effort to assist, Art of Beauty will be donating Qtica Smart Spa Shower Gels and Lotions. For more information on how you can assist Melissa please contact her directly. 

Melissa M. has also suggested we post the following organization to those who would also like to donate personally.

Disaster Relief
600 E. 50th
Joplin, MO 64804

Here is a list of items the tornado victims are in desperate need of.  

Bottled Water, Toiletries, Packaged Snacks, Wipes and Hand Sanitizer, Diapers,Tarps, Flashlights, Batteries, Storage Containers, Work Gloves, New Linens, Pillows, Wash Cloths, Toilet Paper, Sleeping Bags.

Also, Polish Me Happy, one of our fellow nail polish loving and blogging friends, has been personally touched by this horrible event as a resident of Joplin, MO. See her detailed post on the tornado and her suggestions on how to help the victims here.

Zoya Nail Polish announces three new full coverage nudes - Touch collection

New for 2011

3 limited edition nude nail polish colors from Zoya

soft  sensual  sexy
Zoya Nail Polish presents 3 new, full coverage nudes designed to coordinate with a variety of skin tones. Each softly kissed with a bit of metallic to make them ultra wearable.

"It's not about finding a perfect match to your skin tone but rather about finding the one that coordinates. Our color experts logged many hours creating the perfect full-coverage nude nail polish shades! Since then we've found that most people can wear one of the three new nudes in the Zoya Touch collection no matter what!"
Zoya Media Relations 

Minka (ZP561) - latte beige cream with a metallic kiss
Shay (ZP562) - desert rose sand beige cream with a metallic kiss
Pandora (ZP563) - mauve beige cream with a metallic kiss 

See the new Zoya Touch Nail Polish Collection Video here!

Zoya is the new color of fashion...
The Zoya TOUCH collection was designed to recreate the custom looks developed for and inspired by the runways of New York Fashion Week.

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resin,  dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya TOUCH as well as over 300 other ultra high-fashion Zoya shades at As always, each and every Zoya color is made for women so we name them after women.

TOUCH by Zoya
PRE-ORDER May 25 - May 31, 2011
shipping JUNE 1, 2011

Sug. Retail $8.00 per 0.5 fl. oz. bottle (US)


Tuesday, May 24, 2011

1 DAY OFFER! Get 1 Color from SUMMERTIME, SUNSHINE or ModMattes for FREE*


Today ONLY until 11:59PM EST get one of our new summer nail colors for FREE* just pay for the shipping (s/h)! Choose 1 color from any of our new summer collections**. Add it your cart then enter the code SUMMER1 This is a great way to pick up that great summer pedicure color that you have been wishing for! 

You can choose one color from the Zoya Summertime Collection

 One color from the Sunshine Collection ... 

One color from the ModMatte Collection! 


Act now - this offer expires at 11:59 PM EST TODAY! (5/24/2011) Don't wait! You only have a few hours to take advantage of this great nail polish deal!!!

*Online only, cannot be combined with any other offer, promotion or coupon. US ONLY. Promotion ends TUESDAY May 24, 2011 at 11:59 PM EST. Offer good for 1(one) free bottle of open stock .5 oz bottle from the Zoya Summertime, Zoya Sunshine or ModMatte Collections ONLY. Code: SUMMER1 must be entered in order to obtain discount. Art of Beauty Inc. will not honor promotions that are submitted after promotion has ended - No exceptions. No exchanges. No returns. Worst case scenario please allow 4-6 weeks for delivery. Comments, videos and pictures posted about this Zoya Nail Polish Offer outside of or are not representative of the opinions of Zoya Nail Polish, Art of Beauty, Inc., Qtica and Qtica Smart Spa and we do not confirm the accuracy of any postings. Customers are responsible for maintaining active accounts. If username or password have been lost we (Art of Beauty, Inc.) are not responsible for restoring accounts or giving out any account information. S/H not included.

**Offer only good for 1(one) free polish from the Zoya Sunshine, Summertime or ModMatte Collection. All other Zoya colors and treatments excluded.

Zoya Sooki - The Best Red Nail Polish for Summer!

Zoya Nail Polish - The Best Red Nail Polish for Summer!! 

We want you to sink you teeth into this fantastic red nail polish! Zoya Sooki is the ultimate red cream nail polish. Great for day or night wear. Be ready for the most romantic summer moments with Zoya Sooki. This the true red polish you have always dreamed of! The classic red that reminds you of movie stars and stories of forbidden love.  Red that makes any look just a little more mysterious and sexy.

Zoya makes the best nail polish colors for summer. Try Zoya Sooki today! This opaque red polish is free of harmful chemicals like toluene, formaldehyde, DBP (phthalates) and camphor. Making it an ideal polish for women that love natural healthy nails!  To check out our full collection of red nail polish check out